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Wednesday, August 19, 2009

Purchase Subscribers

Every email address that you could possibly get is like potential gold to you so if you are going to purchase any email addresses from the many lists that are available for purchase, however, you have to be very specific in who you choose to buy from so watch out. You can purchase 1,000 subscribers for as little as $197.00 with some companies. It helps to be on the lookout.

Don't put copyright on it

Some lists add copyright information and I really don't know why. It is best to simply forward this information to anyone that might be interested. It's a lot easier than using a script and it's been working for me. In any case, most people generally don’t care anyway.

Don't accept any form of paid advertising

By accepting paid advertising, you only succeed in polluting your list and
This takes attention away from whatever your newsletter's main theme is. You want to keep your readers informed of MLM and Residual Income
Programs because this just another way of building and keeping their trust in you.

No free content

Do not offer any free content because this gives the reader nowhere to go. They either get involved with what you’re doing or they get off the list. Besides when you are offering free content, all that you are really accomplishing is you owing more money and having less bandwidth to work with.

Saturday, June 13, 2009

Follow Up Your Emails

By using an AutoResponder you can deliver your follow-ups without effort. Each follow up should be a sales letter to a residual income product you’re selling, an MLM program you’re promoting or a product you’re selling. There should not be any free content and these sales letters don't beat around the bush. I make thousands per month using email follow up alone. You can get an occasional flame and some unsubscribes, but this is exactly what you should want.

You want to be building up your client list and the follow-ups actually WEED OUT people who aren't ready to make some kind of monetary commitment which will make your job a great deal easier.

Offer Incentives

Offering incentives like free bonuses just for subscribing with no obligation to remain a subscriber can really boost your orders. Doing this builds a level of trust with new people who don't know you. You see when you start by offering freebies, you will attract a whole new crowd of consumers.

Send Emails on Friday

I always send my newsletter on Friday at noon because it reaches the East Coast at 3:00 p.m. This way your readers will have the entire weekend to read it, when they are relaxed and comfortable. During the week, your consumers have to work, deal with family and home matters etc. They simply do not have the time to really give your emails much thought. When you wait till the weekend to send the mails, you can take the weekend off and come back Monday to find a stack of orders just waiting for you.

Personalizing Email

You should always personalize each and every email that you send out because this gives people who are on the list a feeling that you’re not just another newsletter editor, but their friend and that you truly care about their success. Doing this can increase your sales by at least 200%. You have to think like a marketer as well as a consumer. If you start to think like a salesman, you will loose customers. The competition here is fierce but if you work on it, you will succeed. You want to shoot for the feeling where you actually become one with your list. By personalizing your emails, I mean that you can write as if you were sending a note to your friend. That's when you know for a fact that you will have a following.

Popup Emails

This method is 10x as easy to get once you visit the Opt In Lightning site or any other site that Opt In Lightning is installed on. When you do this, you'll notice that it captures the visitor's email address without the visitor having to fill out a form when they sign on for it. They just have to click “OK.” Instead. This is commonly known as Auto Info Capture, and makes it 10x easier for people to subscribe to your mailing list. The basic principle here is that the easier you make it for people to subscribe the quicker your list grows.

When you use Optin Lightning programs, you can nab any email address from the visitor's client browser. The number of Hotmail and Yahoo addresses is that you can pick up is practically zero. The few Hotmail or Yahoo addresses you do capture are those that they configured in their browser, and will go right into their main inbox anyway instead of them having to retrieve them over the 'net.
This is commonly referred to as your "Pull Ratio."

When you use a regular or "traditional" subscribe box, what you are doing is subject your list to what can be called pollution. What I mean by this is that, nothing is stopping people from populating your list with FFA confirmation email addresses, Auto Responders etc. If you ever decide to sell ads, your advertising clients are going to get very angry as your list grows because they will expect that their own ads that they paid good money for to pull more.

Using the old method over an extended period of time will eventually hurt your business. This is why Internet Marketing experts all agree that Ezines that get larger lose all or most of their pull. Now you know why. Someone using the traditional subscribe method can put all their friends etc. on your list, and force you to deal with spam complaints. This is called "List Bombing" and by using Popup Email Capture only, you will be able to avoid this completely.

If you can avoid these problems from the start, you'll slowly and steadily grow a solid clientele hungry for your products and services.

Friday, May 1, 2009

The craft of Listing

Owning a list is the most profitable online marketing tool out there today.
As an affiliate marketer, you are going to have to get used to listing. In fact, there's not a time when you can send out your mailing to the A+ Marketplace where you won’t make $300.00. You can build your list with little to no effort to over 6,800 subscribers within five months and have over 35,000 subscribers by using some highly effective tactics. Let’s take a look at some of those tactics now.

Getting Started As an Affiliate Marketer

If you are a beginning Internet Marketer and you do not actually have any money to work with the best way to start marketing is by using the payperclick
search engines. The truth is, when you are a marketer products are not the things that actually sell, it is the traffic that sells. However true this is you still want to promote the programs that meet certain criteria. If you are wondering what the criteria are they are listed below and are as follows:

1. Look for programs that offer to pay you over $10.00 per sale. If not that then at least search for programs that pay you $50.00 per month or more in residual income because just one customer can be worth $1,200.00 to you in 10 years.

2. Look for products to promote that don't have more than one or two external
links to that connect to other programs. If you're going to pay good money to send people to a web site, you should at least make sure that you're sending them to a good money resource and not a resource that has with 50 holes in it.

3. Look for products that have limited ordering options because you don't want to send people to a site if you only get credit when they pay by credit card. The result will be that you will lose people because the site also accepts payment via PayPal and the average person doesn’t know how to integrate PayPal with their current affiliate software or some other more complicated payment method like direct checking.

4. Try to find sales sites. You can check out associateprograms.com and find five programs that meet the criteria. It will take some digging, but they are there if you look for them. Let's say you're promoting sneakers, for example. What you are going to want to do now is find as many applicable keywords as you can that are directly relating to sneakers. You can find lists of keyword variations for any products or services by going to jimtools.com and clicking the 'keywords' button at the top.

How this works is that you can do keyword searches and find every variation of the word sneakers that you can think of. If you save all your keywords in a text file you can place bids at all the major payperclick search engines. Here is a list of some of them:

http://www.overture.com They are very critical and will bring you the most leads.

http://www.findwhat.com delivers pretty good traffic

http://www.bay9.com

http://www.ahha.com

http://www.kanoodle.com

http://www.sprinks.com

http://www.searchandconquer.com This one is Free

http://www.payperclicksearchengines.com

There is a trick to making huge profits with payperclick search engines and one of them is to bid on as many keywords as possible. How it works is that you bid on a 100 keywords and it is the exact same thing as getting 100 links back to your web site. When you are submitting your listings, you must always be sure to put the price there as well. The key factor here is that you want everyone who clicks through your site to be prepared to divvy up some cash.

If you don't do this, you'll loose a lot of money from the people who are always seeking freebies every single time. With this in mind, say you submitted 350 keywords that are relating to sneakers to each and every one of the search engines above. If all of them are totaled together they will give you a combined total of 150 clicks per day. This is assuming of course that only one out of every 300 people make their purchases because this is a particularly popular item.

If you sell one pair of sneakers and make $10.00 per sale that's one sale every two days. If your average bid is 10 cents per lead, it's costing you $3.00 in
advertising costs just so that you can make $10.00. So each month you could average $800.00 from just this one product in net profit per month. That is pretty good, but if you are pushing 5 different products you will have $4000 in one month’s profit.

The next thing that you have to do is try to find five products that are just like the first one. If a company/website doesn't have an affiliate program setup, try calling them and asking if you could strike a special deal with them. The best part of using this marketing technique is that after you set up one income stream using this method, and you've tested it and it's working, you can start on another one right away.

You can promote one or 100 companies if you want to it is really up to you. You can literally set your own desired income this way. Plus, by doing this, you get the chance to build long lasting working relationships with the owners of these programs most of the time. It is like out of nowhere, you suddenly have a network of people you're working with.

If you follow this article closely you'll be drawing more targeted traffic to programs that you promote than most of the high traffic sites that just have a simple link to the product in question. You can do all of this with little to no money at all in the beginning.

Once you start making enough money with the payperclick search engines, you can start investing some of your money in your own idea or business on the Internet that you want to start; which when you think about it just makes sense. You can simply take the easy way out and make more and more money promoting other people's programs. As Internet marketing gets more sophisticated in the next few years, there will be more and more companies that are offering solid moneymaking opportunities to experienced resellers, so it is best that you do your homework and learn this stuff while you can because eventually everyone will be trying to cash in on this ‘then ancient’ method.

Email advertising as an affiliate marketing tool

Direct promotion that are using email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, you have to be sure that you stand behind the products you're promoting and make yourself available to answer any questions that may be asked. If you hide from people, they will wonder what you are hiding.

An effective promotion technique that I have found is to combine email with the ad article strategy. This generally means creating an ezine or newsletter promotion that visitors can sign up for that goes directly to their email inboxes. You can occasionally put a summary of a product or service, however, you should include just enough information to stir the curiosity of your readers in an ezine. The summary then contains a link to the ad article on our site. The benefit of this is not only that you have a good opportunity to promote the product or service, but while visitors are on your site they may also look at other sections at the same time This way you as the advertiser benefits through having highly targeted potential clients visit their site.

Successful affiliate marketing requires patience

If you are sure that your web site can get a lot of traffic and generate fantastic sales for a certain company, you have to contact them to negotiate a tailored arrangement. If they aren't too enthusiastic to begin with, be patient because companies are approached every day by affiliates wanting to cut a "better deal".

The reality of it is that many affiliates cannot deliver what they promise, and the companies are extremely aware of this. For you as a potential affiliate marketer, you need to implement their links and banners, go the extra mile with ad articles and other unique strategies, generate some sales and then approach them again better prepared. You'll probably find that they'll have a change of heart. Finding good affiliates is very difficult and if you are performing for these companies they will keep you.

Most forms of advertising take some time to kick into gear. Putting a link up for a couple of days and then pulling it down because it is not generating any interest may not be a reflection on the product, but just in the way that it is being presented to your web site visitors. You know how fickle they can be.

If you have run successful campaigns before, try to remember the elements that made it a success and implement them again. Of course, you need to remember that what works for one product may not necessarily for another, but it's worth a try. Again, if you are having problems with promotion, contact the company. They will more than likely have thousands of affiliates and will know what strategies are working. A good advertiser may even go to the trouble of reviewing your site and provide you with some tips and hints based on their observations.

Tuesday, March 10, 2009

Using Affiliation as a Mass Promotion Tool

There are Hundreds of thousands of affiliate programs out there that you can choose from and all of them are claiming to be the best. Some of them will give you the impression that all you have to do is implement their banners and links and wait for the money to start rolling in. This CAN be the case at times, but this scenario usually only applies to very large sites that have massive web traffic already. For most of us, being a successful affiliate requires a little more work than that!

When you are selling your wares through a website, you will be needing as much help as you can get and that is why affiliation is such a good deal. It gives you and like companies the chance to market your wares in more than one spot. As the marketing affiliate, it is your job to get you and other companies together to do it. Most affiliates use their own sites and combine marketing strategies with others. Your website is likely not geared toward one thing in particular so affiliate’s who come in will gain a lot more from your services.

As the variety of goods and online services offered over the Internet has grown at an incredible rate over the last few years, and in response, so has the competition. Web site visitors need to have a very good reason for clicking on a link or banner. In most affiliate programs, you are offered a wide variety of banners that you can place on your site; all of them will be effective in getting attention from your target audience.

If you can gather a click through rate of at least 2%, then you are doing very well. It has been my experience, that highly colorful and picture filled banners do not perform as successfully as their simpler counterparts. The main reason for this is the time it takes to download it. If a banner is the last thing to load on your page and the banner ad is excessively byte "heavy", by the time it has loaded your visitor may already have scrolled down the page already and miss it entirely.

Heavy banner ads can also slow down the loading of your pages, or even some of the critical elements of your page and you can lose your visitors altogether. This is why A graphically rich banner can also confuse the actual message because the artwork and marketing blurb can be imbalanced. For these reasons, I would recommend that banners you implement be no more that 15kb wherever you possibly can.

Banners that have a lot of animation in them, such as rapid flashing, are also something to consider very carefully before setting them up. While these do achieve high click rates, they are also highly annoying to the average visitor. If you do decide to implement this form of banner advertising, you have to use it very sparingly.

Whenever you begin selecting any form of advertising that requires graphics you should try and keep the theme of your site in mind. In general, while graphical ads are meant to stand out and catch a visitor’s eye, it shouldn't be to the point that everything else on the page is ignored. Whenever you can, you have to make sure that all banner ads or advertising that you use uses a link that opens in a new window. That way, if a visitor does choose to visit one of your advertisers it is easy for them to return to your page and review what they actually came to your site for.

A lot of companies are now offering their affiliates the options of using pop up and pop under ads. However, the fact is they annoy most visitors and are usually closed before they even have a chance to load by automatic program blockers. It is for this reason that you should use pop-unders instead and preferably those that only display once per visit. I will talk more about pop-unders in a later section

Dealing with Merchants Directly

When you are dealing directly with a merchant, there are some things that you have to realize. You need to know how to deal with them but also what to expect to encounter from the as well. That is what this section is going to help you with. Let’s take a look at some of the various things that you can expect to hear and deal with when going through a merchant.


a) If you are going to go to the trouble of emailing a merchant and they don't respond the first time, do not worry about it, be persistent because many merchants receive countless numbers of emails daily and take time to sift through them and weed out the spam. If they still fail to respond to your, think twice about continuing promotion on their behalf because a lack of communication can also be indicative of other problems such as payment or just plain disinterest. You should also bear in mind that some merchants work on the shotgun principle. What this means is that they make big promises, set a high payouts knowing full well that few affiliates will ever reach it. Next thing you know, they get as many affiliates promoting their products and services as possible which will give them the maximum exposure, with the minimum cost and effort on their part. It's not a good business model for them to use in the long term and after a while affiliates drop away, but not before the company has raked in thousands. Many MLM (multi-level marketing) programs also work on this principle and only the guys at the top generate any serious revenue so you need to expect this and watch out for it.

A good way to protect your payments from merchants is to sign up for affiliate programs that are extremely well established ad networks such as Offers Quest or FastClick if you want to get paid for your work. When you are working with a major ad network means that even if you only make a few dollars from each program, those dollars that are generated will all feed a common account, accumulate rapidly which will allow you to reach the payout threshold in a shorter time period. Most ad networks work with merchants on a "money up front" or monthly "pay as you go" basis because this decreases the risk of those merchants who are suddenly disappearing with your hard earned commissions.
For this to work, you need to demonstrate your web marketing prowess

b) Unless you have a web site that already generates high traffic, don't ask the merchant for higher commissions in the first communication. So many affiliates do this and end up being totally ignored because most affiliates probably can't deliver on their promises due to the fact that too many of their claims are unachievable. If you don't have a solid sales record for the product or service you are promoting, you'll need to prove yourself to merchants off the bat and put some thought into your promotion and rack up a few sales before attempting to secure higher payout rates. Be professional in your communications

c) When you are communicating with merchants, you have to make sure that you use a professional manner not the laid back style that you use when talking toy our friends. If you have suggestions of how a merchant could improve an offer that would convert into more sales, let them know, but be very polite and constructive in your feedback –not insulting by saying things like: "Your banners suck" because this will alienate them.

d) You have to remember that the Internet as a trading place is still very new in comparison to the business platforms of the last few millennia like regular advertising through television or newspaper ads. Some of the quality companies that are offering an affiliate program may be just breaking into this side of marketing and will appreciate any feedback you can give them.

e) A smart merchant understands that good affiliates can’t be found everywhere as is often assumed and hoped. Merchants need someone that acts business like and treats them with respect, assists with resources and provides prompt payments. Smarter affiliates understand that a merchant wants quality promotion and sales performance for minimum outlay. Successful merchant/affiliate partnerships happen when both parties understand these points and work together because that is when the money starts rolling in.

Sunday, February 22, 2009

Talk to People

Talking to people could not only increase your sales, but also save you some heartache in the long run. It is very easy to talk to an affiliate company, and you can start by contacting the merchant, let them know what you are doing to promote their product and ask their advice as to how you could improve your marketing technique. Think about it, it is always best to approach a potential affiliate with a standing technique in mind as well as an outline of what you plan to do to help them. If you have the means, try it out for a while so that you can approach a merchant with solid facts backing you up.

When you ask the merchant for advice you are setting yourself in great standing with them and showing them that you understand their knowledge. After all, the merchant knows their product best right? They would also have a very good idea of the strategies that are used by other affiliates to boost sales. Don’t bother checking for this information on an affiliate site because you will not be getting to the nitty gritty of it.

By contacting the merchant yourself, you are also showing your enthusiasm for marketing their products and services and that you are working to become known as a "power" or "super" affiliate! Any merchant who understands affiliate marketing knows that over 90% of sales are generated by less than 5% of their affiliates. A good merchant will see your efforts and give you further information and resources and may even boost your commission fees as a result of your efforts and success. All of this means more money for you both!

How to Deal with Online Merchants—Creating Partnerships

When you decide to become an affiliate marketer, you are basically just asking another web host to add a link to your website to theirs which will bring your website more traffic and hopefully generate more sales for them, which gives you a commission sale. Of course, there are some things that affiliates look for in a website before they will sign you on as an affiliate. Before you even consider signing on as an affiliate, you should make sure that your website has something to offer that theirs doesn’t.

To be more specific, even if you are going to a “like” website as an affiliate, you don’t want to approach a site that is selling the exact same thing as you because that makes you direct competition with you. For example, if you are selling designer clothing of a particular label, you do not want to try to go to a site that is selling the exact same items as you, but a like site that may offer the same brand, but not the same items. That way, both sites are selling the same label, but can push each other’s sites for the items that they don’t carry.

Once you know exactly what type of website you want to run and which web companies are actually offering you the right revenue sharing opportunities for products and services that complement your web site genre, you can’t just offer to put up banners and buttons on their behalf. It is best to begin by writing up a review page of the product or service and how it will definitely help boost sales, especially if you are recognized as being knowledgeable in your field.

One of the best ways to show that you know what you are doing is to offer articles and reviews on your website about your items for sale. Keyword articles are best for getting search engine to come calling. You can also put in a brief history of the product’s inception etc. Basically just put in as much information as you can about your product or service so that visitors and merchants will know that you are on top of things and know what you are doing. Here are some more things that you should do when dealing with potential affiliates that you are trying to get in with.

GUIDELINES FOR DOING A COMPETITIVE ANALYSIS

The competitive analysis section works best when it follows a format like the one that is shown below. In general, I would recommend that this report would be made about each of the major competitors. While most of this report is intended to focus on the overall analysis of the competitor, you should recognize that you are primarily interested in how this information may impact your company and, specifically, a product or product line to you affiliates

For this reason, you should make sure, where possible, to focus your information on how it impacts the markets in which your products will compete with theirs. That is how your report will stand out among the other marketing affiliates in a merchant’s eye. It should be included in your proposal whenever it is possible. I have listed the guidelines in sections to make it easier for you to read and then furthered the report guidelines for you as well for easier reading.

Please note each sub-section within a section will contain 1-5 sentences that explain the sub-section.

• General Company Information which includes name, location (headquarters, other locations of importance), website address

• Summary of the Business which includes a section that will summarize the company, business units and the general nature of the business

• Business Overview should include sections on the history, ownership structure, types of businesses, mission, strategy/objectives, and key executives

• Recent News/Developments such as important company developments within last 6-12 months (e.g., reports from news sources, press releases, financial statements)

• Financial and Market Share Analysis – includes sections on corporate performance, trends, market share for product

• Marketing in general should include sections on products and services that are offered, target markets, positioning, customers/users, pricing model, promotional efforts, sales force, and distribution

• Other Miscellaneous Issues like adding sections on technology capability, partnership arrangements, and intangible issues

• A list of your Competitors where you will list key competitors facing this company

• SWOT – strengths, weaknesses, opportunities and threats

Below, I am going to actually pin point what should be included in the market study like I did above, however in more detail and with explanation on how to write it. I am listing them in steps rather than points to make it easier.

1. The information that is provided in a market study should be based on the research that you have collected AND NOT on one’s own perceptions, guesstimates or other unsupported statements. This information should be based on fat alone! The only exception to this may be within the SWOT analysis; however, even most of this should be supported with some evidence.

2. If you are unable to find any specific bit of information it is probably a good idea to make this known so that the person reading the report would know of this potential limitation of the market study and be ready for it. Obviously you need to collect good research so you do not end up having too many of these statements.

3. It is generally a good idea to define the most important terms and concepts when you first introduce them so as not to confuse the reader. This will benefit those reading the report who may not already possess knowledge in this area. Alternatively, you can create a glossary or definition section in the Endnotes area of the report.

4. Wherever it is necessary you should explain how the research was conducted or how data was collected (e.g., explaining how survey was done). This just helps the reader to understand your methodology so that they can decide how trustworthy the information is.

5. Make note of any limitations of secondary research (research you obtained from other sources) that you used. Unless there are very any significant limitations you can generally include this as an endnote.

6. If you are investigating a new/different way of doing something with present customers, then you will need to provide a discussion of the cost/benefit of alternative options. That is, what will customer give up to use something new versus what they will get from using the new product?

7. Remember to reference as much stuff as you have to in order to get the best information. I would suggest using endnotes instead of footnotes of texts because this gives you the most accurate account. Endnotes appear next to the sentence, word, quote, number, etc. but usually not as a superscript and usually in parenthesis like this (1). The full reference would appear at the back of the report in an Endnotes section.

Once you have completed your market analysis and target audience, you will want to present it to the companies that you are looking to affiliate with. That is what the next section deals with. It is going to show you how to create partnerships with the merchants.

Saturday, February 7, 2009

Marketing Study - What You Need To Know

1. Your Objective to the Research

  • Explain in one paragraph why the research is being done, what you hope to learn and for what purpose the information that you attain may be used

2. Description of the Market

This should be general like one paragraph

Who is your Target Market(s)

· Why you chose this particular market

· Get a complete profile of your market (e.g., demographics, psychographics, behaviors)

· What benefits does your market seek (i.e., what points-of-pain or problems are being solved)

· What factors can affect their decision to purchase or use your product/service

· What attitudes do they have about the products/services that are currently not on the market

· How is the product used

· Products and Services that appeal to the target market

· In general terms, what is currently so appealing to this market

· If there are no current providers, what types of products/services may appeal to this market in the future (i.e., what is used now to solve the problem).

3. Market Metrics

Get many Size estimates (current and future) for all of the following:

  • Overall market
  • Current size as it stands
  • Potential size for the future
  • Actual penetration of current products/service within the entire market

Individual market segments

  • Current size
  • Potential size
  • Actual penetration of current products/service within the total market
  • Usage rates
  • Frequency of product purchases
  • Growth estimates (current and in the future) for:
  • Overall market
  • Individual market segments

Competitive Analysis

You must include a Summary of who your Current Competitors are

Listing the competition by market share ranking (by each target market if possible) is a good way to size them up. You can also be more specific by searching for individual points listed below.

Current Competitors - full analysis of top competitors including:

  • Products & Services (e.g., description, uniqueness, pricing, etc.)
  • Their Market share at current
  • Current customers (targeted audience)
  • Positioning and promotion strategies
  • Partnerships/Alliances/Distributors
  • Recent news

SWOT Analysis - Strengths, Weaknesses, Opportunities & Threats

It is extremely important to focus attention on the SWOT section of this report. While most other information in this report can be gleaned from company and secondary materials, much of what appears in the SWOT section is based on the researcher’s own opinions of the competitor based on the information that is collected. Consequently, this is often one of the hardest areas of the report to write as well.

Potential Competitors (any competition in the future)

  • You will need to get an explanation (though it need not be as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors

5. Additional

  • Extraneous Variables
    • Discuss factors that may affect this market (e.g., technological, social, governmental, competitive, etc.)
  • Market Trends and what is expected to happen in the future

If you can follow these basic tips for finding and selecting your target market, you should be ready to search online and check out the competition and their rankings in the search engines. Below are some general guidelines for you to follow in creating your competitive analysis which is the most important factor in being an affiliate marketer. Knowing your competition just as well as your audience is the key point which is going to keep you on top of the competition.

Looking For The Best Affiliate Programs

Having heard of my experiences, you can see why I would not really recommend that you hunt around and sign up without much research and thought first when finding a good affiliate program. Your time is too valuable and could be better spent creating content and updating your site. But there are some excellent individual companies offering affiliate programs out there.


What I have discovered to be very successful is to take advantage of companies like Offers Quest or Google for text link advertising. Text links are a great resource as they are bandwidth friendly, and when they are implemented properly add valuable content to your site which can also assist in search engine rankings.

The Fundamentals of Website Affiliation

Affiliate programs are an excellent way to generate income for your site or someone else’s, and it is a pretty good introduction into ecommerce, however but it's a numbers game. Basically, the more people who visit your site, the greater your chances become for creating a good income, especially if the programs you participate in are related to your site topic. Chances are you have probably come across many commercial sites that claim to offer the best affiliate program. What you will often learn is that this is simply not true.


So what exactly is an affiliate program, you might ask? An affiliate program is where a company offers to pay you a certain amount of money for either a click through from your site, or a fixed amount for a lead (where the visitor signs up for a newsletter, etc.) or a percentage of a purchase made by a visitor as a result of a click through. Even if the visitor does not make a purchase on the advertiser’s site right away, most programs will offer “cookie duration” of usually around 30-90 days.


What this really means is that as long as the visitor has the cookie in their cache; even if they return to the advertisers site one month later, you will still receive the commission from the sale however, as in all things that are business related, cookie duration is not a guarantee when you sign up for an affiliation program and is something that you need to check for before signing on.

Friday, January 16, 2009

Search Engine

Search engines are computer programs that are used to explore the internet in search of web pages. They do this by using "spiders," "crawlers," or "robots" which are used to search for the most up to date information on any given search request. This may seem like an odd place to introduce you to the search engines, but I can assure that this section is well placed. Giving you the basics here will help you to understand what I am saying in the later sections. Anyways….back to the basics and explanation of search engine spiders.


These spiders (like those that are used by Google) are able to follow the links present on web pages that are located by specific keywords. When spiders are searching for a new webpage, they copy all or parts of the text present on the page into their search engine database. Other spiders revisit these pages on a regular basis so that they can register changes or dead links. The wait time varies greatly from search engine to search engine. It is for this reason that your website should stay current.


The search engine will have hundreds of millions of web pages in its database. In order to deliver relevant results, the search engine companies have developed special ranking algorithms that calculate the order of search requirement results. The keyword or keyword phrase the visitor enters into the search form of the search engine will determine which web sites get picked up by the query. The pages the search engine find most relevant will be listed first. This will determine where you will be listed upon search requests.


For instance, if you are searching for "Beethoven," and the search engine finds a main headline on that page containing the phrase "Ludwig von Beethoven," it will assume that this page is fairly relevant to your needs. If, on the other hand, it finds the phrase only once, and it is buried in a long text, it will ignore it because it will assume that this is not important. That is why so many websites use special keywords more than once in a particular article or webpage, because that is how the spiders pick them up and place them higher in the results of a search.


What does this mean to you as a business person? Well…..this means that in order for you to even consider affiliation; you must first have a website. If you want your website to get attention, you have to appeal to search engines first. Many potential affiliates will not want to associate with just anyone prefer a site that gets traffic. Knowing about search engines and how to appeal to them will get you this traffic. I will offer more on traffic in another section later. Right now I would like to get you started with website affiliation because that is what this book is about and I have already given the basics about marketing in general.

Online Marketing

Your first interest in any type of marketing campaign is to start developing a marketing strategy that is going to be focused on who you will need to determine your target market is. This is exactly who you think will be your consumers. For starters, you need to know how to break down your consumers.


Target market is the group of potential customers that will be selected for the reception of your marketing strategy. It certainly makes it easier to develop your strategy if you know exactly who/how old/where people live when trying to sell things to them. If you are looking to segment the market, you need to determine the different target markets for each segment. For example, if you are selling tires, (which everyone needs) you will need to divide your market by knowing how people shop for tires, and who they are.


If you are selling high cost/quality tires, you have to market to a market that is likely to buy them such as middle aged and established consumers as opposed to teens and twenty-something’s who may not be able to afford them.

There are different means that are used by professional marketers that help you to find your target audience. You can use both of them that are within your means. Some of these methods include:

  1. Researching the market through surveys, interviews, and setting up shop in a mall to see who questions you the most etc. to see who would benefit the most from your product and be most likely to buy.
  2. Host experimental sessions for people to try out your product and give their opinions for improvements etc. so that you can ensure that you giving the people what they want or need.
  3. Host trial websites that are geared toward finding the market by letting the market come to you. You can best do this by utilizing keyword centered articles that will let you know who is coming toy our website.


It really doesn’t matter if you stand on your front porch and just ask people what they want in a product or service like yours or not, as long as you get a good handle on who your market audience is. If you are selling T-shirts, you will likely want to appeal to younger people who are more likely to wear them; which means that you should market your wares to those people. To do this, you will have to begin your strategy where you know you will find them….on the internet.


When you are using the internet to market any product or service, you must understand the basics of what internet marketing is. When you are marketing on the internet, you are looking to reach a larger audience and therefore, you need something that will catch their attention and bring them to you. In order to do this, you will have to bring these people to your website.


Once you have your website built, you have to work on getting people to visit not just once, but over and over again. You can start this by using your website to do more than just sell stuff. You should always try to host a website that is also informational. It is generally the website’s that offer up to date information as well as sell wares.

It is through the information that you establish yourself as a trustworthy authority to your consumers. Doing this establishes trust with your consumers and brings them back again all of the time. Nobody wants to visit a website that is profiling outdated information in a month. It is the up to date website’s that get and keep clients. These are also the website that the search engines find relevant during a query.


A nice tip for keeping your information up to date; especially if you are selling a product or service that is rarely updated is to keep a weather program or stock ticker program running on your website because the search engine spiders and robots will view this as new content and still return to your site on a regular basis.

If you are running a website that can sell things directly or order services and make payments there etc. you will want to generate as much sales as possible.


What this means is that you need to make search engines come to your site for a particular product or service before others. It is because of this need that search engines have to become your best friend, which I will explain what these are below.

Tuesday, January 6, 2009

Affiliate Programme

Affiliate Programs are the latest in truly successful residual income strategies. They are the choice of online experts, and will be your choice too, when you find out how much money you’ll be earning.


What is an affiliate program, you ask? An Affiliate is what would typically be known in the retail industry as a "representative," or "rep." In this case, an "E-rep" is probably a more accurate description. Best part is that you don't have to drag a briefcase of samples with you! In fact, once you’ve set up your strategy for making money through affiliate programs, you won’t even have to think about it anymore – except when it comes to depositing the money you’ve made into your bank account, and then deciding how to spend it.


What do you need to become an affiliate? A computer with a connection to the internet. It doesn’t even need to be your own – though that does make it more comfortable. Beyond that, there are tons of techniques that you can build into your strategy for getting the very most out of your earnings. Typically, this starts with a website; A website, simple or complex, one simple page or a big deal. It’s all up to you, and you can build as you become comfortable with the concept, and understand what you’re doing.


There are thousands upon thousands of different affiliate programs available to you across the world wide web, so getting started with an affiliate program can sometimes seem a bit daunting. However, when you know what you’re looking for, you’ll feel much more prepared to tackle this first major step.

Though many affiliate sites will give you the impression that all that is required to enjoy affiliate program success is plugging a link or a banner onto your website, and the money will begin rolling in on its own, this is not always the case. Usually, this is only the case if your website already experiences massive amounts of daily visitors.

For that reason, you’ll want to make certain to hook up with affiliate program that offers products, services, and bargains that hold real attraction to the type of website visitor you will be experiencing.


Once you have that set, it’s up to you to get the word out, and draw as many people to your site as possible, using a number of different marketing techniques. Variety is the key, both with the products you’ll offer, and the advertising you’ll perform.

Furthermore, once your audience has reached your site, you need to encourage them to click through your affiliate links. Remember, your visitors need a very good reason to click on a link or banner on your site. Otherwise, they won’t use it.

How do you do this? Use a wide variety of the different banners and links offered to you from the affiliate program so that you have the highest chance of attracting people’s attention – no matter what draws them. Moreover, if you use simple straightforward links and banners you will experience much more success than highly colorful and picture-filled banners.

Remember, a 2% is considered doing pretty well, so you will need to do everything you can to get at least 2 out of every 100 of your visitors to use your links.

One of the best ways that you can maximize the performance of your affiliate strategy is by way of direct promotion via email. While the use of this strategy has blossomed over the last few years, a great deal of it has been through SPAM – unsolicited advertisements – which this course neither suggests, nor approves of. Instead, there are much more effective and acceptable method of advertising by way of email that will be of much greater use to you and your affiliate strategy.

This is by way of opt-in emails, which usually consist of e-zines or newsletters. These are emails that recipients actually choose to receive, by signing up. This way, you’ll be able to create an information-based email, which you can send directly to the recipient’s email inbox, and which may also contain summaries, explanations, benefit lists, and uses for different products or services.


Within these newsletters, you can create a great deal of interest in the different products and services offered by your affiliate program – subtly, as hard-selling is unappealing, and will frequently turn readers away from your e-publication – creating the desire within those readers to learn more, and perhaps even buy.

Within each of your articles or summaries, include your affiliate link for the product that applies to that particular message.

The benefit here is twofold. Not only do you have a perfect opportunity to promote the products and services being sold through your affiliate strategy – providing click-throughs, and then sales with your commissions – but your visitors will be reminded of your site with each publication of the newsletter or e-zine, allowing them to discover new products and services that they may never have noticed on their own.


A common question among people with affiliate websites is how to attract more visitors to their websites. There is a simple answer to this question, which can be performed by even the most inexperienced Internet Marketers. This answer is pay-per-click marketing.

Pay-per-click is a service offered by some search engines, where you can post the link to your website, and you only pay when someone uses that link to visit your site. You only pay when it works.


Remember, a successful affiliate website has a 2% click through rate. That’s only 2 out of every 100 visitors. That means that you’re going to want a lot of visitors to check out your site, if you’re going to benefit from your affiliate links in any realistic sort of way.


Here are some tips that you can use to get the most out of your pay-per-click:

· Check out a place like howitworks.com and get to know how pay-per-click really works. With a good understanding of the way the programs function and record their clicks, you’ll have a better idea of how to use pay-per-click to your advantage.

· Use keywords that aren’t covered by too many other (if any) websites, and that will be common searches by people seeking the products and services sold through your affiliate links. Be sure to try many different variations of different keywords, to make sure that you have as much of a monopoly on them as possible.

· Bid on as many keywords as possible. Why? Because the more keywords you bid on, the more links will be built for your website. That is, bidding on 100 keywords is the same as building 100 links back to your website.

There are, however, many other different techniques that will make the difference between making a little bit of extra cash, and making an actual income. It’s the difference between signing up to an affiliate program, and actually mastering affiliate strategies.


Got a flair for writing? Use it to your advantage! There is a fantastic technique for generating website traffic that has simply to do with writing short articles that are keyword optimized. The only question now is where to publish these articles. That’s simple! Provide articles and reviews on your own website!

The more content-rich your website becomes with real articles and reviews, the more presence you’ll have on the internet, and the more your visitors will know that you understand what you’re talking about.


Not only will you become much more visible on different search engines and web directories, through the keyword optimization, but you’ll also become a resource that your visitors turn to when they want information about the different products and services offered by your affiliate companies. This way, when they want what you’re offering, they’ll come to your site to find out about it, and then use your links to make the purchase.

This is one of the better techniques that you can use, as it creates “regular” visitors, and encourages word of mouth. You will become seen among many visitors as the authority on your particular topic, especially if you offer reviews, as well as providing tons of food for search engine spiders to gobble up as they index.

By adding to your website regularly, you also provide the impression that you’re on top of all the latest developments in your area, and that there is no need to look elsewhere for the most recent information. Of course, within these articles and reviews, you can’t forget to include the appropriate affiliate links, as well as referrals to other points of your own website.

in this introduction to becoming a master affiliate, I will give you a basic explanation into marketing because this will help you to better understand how an affiliation can be done with expert precision.

Most people are aware of what marketing is, but most do not realize everything that is involved in marketing. Marketing is not a temporary thing. Marketing is more than sales. Marketing is actually an entire process of activities that is used to:


1. Get your potential customer's attention
2. Motivate them to buy
3. Get them to actually buy
4. Get them to keep buying


Marketing is how you define your product, promote your product, distribute your product, and to maintain a relationship with your customers. All of this is important if you want to run a successful business. When you become an affiliate, you are just gaining access to a world of customers instead of just being available for a local customer base. It simply allows you to reach millions of potential customers instead of hundreds. With this kind of potential, is it a wonder that so many people are relying on the web as their marketing hub.

In order to get the consumer’s attention, you will need to know who they are and where they are. When you use affiliation, you can cut some of that work in half. When you are an affiliate, a lot of your customers will find you. This is a business feat that is just too good to be true, and if you know what you are doing, the benefits are simply awesome!