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Friday, May 1, 2009

Email advertising as an affiliate marketing tool

Direct promotion that are using email has boomed over recent years, but has brought with it mountains of spam. If you intend on using email as a method of advertising products and services, you have to be sure that you stand behind the products you're promoting and make yourself available to answer any questions that may be asked. If you hide from people, they will wonder what you are hiding.

An effective promotion technique that I have found is to combine email with the ad article strategy. This generally means creating an ezine or newsletter promotion that visitors can sign up for that goes directly to their email inboxes. You can occasionally put a summary of a product or service, however, you should include just enough information to stir the curiosity of your readers in an ezine. The summary then contains a link to the ad article on our site. The benefit of this is not only that you have a good opportunity to promote the product or service, but while visitors are on your site they may also look at other sections at the same time This way you as the advertiser benefits through having highly targeted potential clients visit their site.

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