Popup Emails

This method is 10x as easy to get once you visit the Opt In Lightning site or any other site that Opt In Lightning is installed on. When you do this, you'll notice that it captures the visitor's email address without the visitor having to fill out a form when they sign on for it. They just have to click “OK.” Instead. This is commonly known as Auto Info Capture, and makes it 10x easier for people to subscribe to your mailing list. The basic principle here is that the easier you make it for people to subscribe the quicker your list grows.

When you use Optin Lightning programs, you can nab any email address from the visitor's client browser. The number of Hotmail and Yahoo addresses is that you can pick up is practically zero. The few Hotmail or Yahoo addresses you do capture are those that they configured in their browser, and will go right into their main inbox anyway instead of them having to retrieve them over the 'net.
This is commonly referred to as your "Pull Ratio."

When you use a regular or "traditional" subscribe box, what you are doing is subject your list to what can be called pollution. What I mean by this is that, nothing is stopping people from populating your list with FFA confirmation email addresses, Auto Responders etc. If you ever decide to sell ads, your advertising clients are going to get very angry as your list grows because they will expect that their own ads that they paid good money for to pull more.

Using the old method over an extended period of time will eventually hurt your business. This is why Internet Marketing experts all agree that Ezines that get larger lose all or most of their pull. Now you know why. Someone using the traditional subscribe method can put all their friends etc. on your list, and force you to deal with spam complaints. This is called "List Bombing" and by using Popup Email Capture only, you will be able to avoid this completely.

If you can avoid these problems from the start, you'll slowly and steadily grow a solid clientele hungry for your products and services.