Send Emails on Friday

I always send my newsletter on Friday at noon because it reaches the East Coast at 3:00 p.m. This way your readers will have the entire weekend to read it, when they are relaxed and comfortable. During the week, your consumers have to work, deal with family and home matters etc. They simply do not have the time to really give your emails much thought. When you wait till the weekend to send the mails, you can take the weekend off and come back Monday to find a stack of orders just waiting for you.